DM Automations

## DM Automations Setup & Troubleshooting Guide Configure automated keyword comment triggers and direct message responses for Instagram and Facebook. ### Pre-Requisites Checklist 1. **Professional Account:** Your Instagram account must be a Business or Creator account connected to a Facebook Page. 2. **Connected in ESER:** Social account connected with Messages and Comments permissions enabled. 3. **Allow Access to Messages:** In Instagram mobile app: *Settings -> Messages and story replies -> Message controls -> Connected tools -> Allow access to messages*. --- ### Common Issues & Resolutions - **Issue: DMs not sending on comment trigger** - *Cause:* Instagram "Allow access to messages" toggle is disabled in the mobile app. - *Fix:* Enable message access in Instagram app settings and click **Reconnect** in ESER Social Accounts. - **Issue: Trigger firing on unrelated comments** - *Cause:* Keyword match is too broad. - *Fix:* Set exact match keywords or scope trigger to a **Specific Post**.