Metrics Reference

## Analytics API & Metrics Reference Query cross-network engagement telemetry across LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Threads, Bluesky, and Pinterest. ### Key Metrics Dictionary - **Impressions / Views:** Total number of times post content was displayed on user feeds. - **Engagements:** Aggregate sum of likes, reactions, retweets/reposts, quote posts, and comments. - **Engagement Rate (ER):** `(Engagements / Impressions) * 100` calculated per platform benchmark. - **Clicks / Profile Visits:** Inbound traffic routed through attached campaign destination URLs. - **Video Retention Rate:** Percentage of viewers watching beyond 3 seconds, 50%, and full completion. --- ### REST Query Endpoint ```bash curl -X GET "https://app.eserai.tech/v1/analytics?since=2026-08-01&until=2026-08-21&platform=instagram" \ -H "Authorization: Bearer YOUR_ESER_API_KEY" ``` ### MCP Tool Equivalent Use canonical MCP tool `eser_get_post_analytics` or `eser_list_top_posts` with `sortBy: "views"`.