Developer & API Integrations
WORKINGDM Automations
Create and trigger automated direct message keyword flows on Instagram and Facebook from comments or messages.
## DM Automations API Reference
Build automated keyword-triggered DM funnels that respond to post comments or inbound direct messages with instant value links.
### Trigger Architecture
1. **Comment Trigger:** User leaves a comment containing target keyword (e.g., "GROWTH" or "TEMPLATE").
2. **Auto-Reply Comment:** Public confirmation posted in the thread.
3. **Private Direct Message:** Instant direct message delivered with interactive button payload.
---
### REST Create Automation Endpoint
```bash
curl -X POST https://app.eserai.tech/v1/automations/dm \
-H "Authorization: Bearer YOUR_ESER_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"name": "Lead Magnet Funnel",
"platform": "instagram",
"accountId": "acc_ig_123",
"triggerType": "COMMENT",
"postScope": "SPECIFIC",
"postId": "post_live_789",
"keywords": ["SEND", "LINK", "GUIDE"],
"responseTemplate": "Here is your requested setup guide! Click below to download:",
"buttons": [{ "title": "Get Free Guide", "url": "https://eserai.tech/guide" }],
"isActive": true
}'
```
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