Welcome to ESER AI — Complete Onboarding Guide

## Welcome to ESER AI ESER AI is an autonomous, multi-channel social media growth and content automation platform. It allows solo creators, marketing agencies, and software development teams to turn raw ideas, articles, and media into fully formatted, platform-tailored social campaigns with zero manual friction. ### Core Capabilities - **Multi-Platform Publishing:** Create once and customize for LinkedIn, Twitter/X, Instagram, TikTok, YouTube Shorts, Threads, Bluesky, and Pinterest. - **Source Ingestion Engine:** Convert long-form articles, RSS feeds, YouTube transcripts, and PDF whitepapers into bite-sized social content. - **AI Media Studio:** Generate vertical short-form video reels with animated kinetic captions, AI voiceovers, and dynamic visual graphics. - **Intelligent Queue & Calendar:** Schedule posts into optimal, high-engagement peak time slots with timezone intelligence. - **Developer Protocol (API & MCP):** Integrate directly with Claude Desktop, Cursor, n8n, Make.com, or custom microservices via Model Context Protocol. --- ### Step-by-Step Quickstart Guide #### Step 1: Connect Your Social Channels 1. Open **Dashboard -> Settings -> Social Accounts** (or visit `https://app.eserai.tech/dashboard/settings/social-accounts`). 2. Click **Connect** next to your target platform (LinkedIn, YouTube, X/Twitter, Instagram Business, TikTok, etc.). 3. Complete the provider OAuth authorization popup. ESER AI verifies token health immediately and displays your connected channel username and avatar. #### Step 2: Configure Your Brand Kit 1. Navigate to **Dashboard -> Brand Kit**. 2. Set your primary brand tone (e.g., Spartan & Direct, Thought Leadership, Casual & Storyteller). 3. Add default hashtag presets, sign-off links, and prohibited competitor terms to ensure consistent AI generation. #### Step 3: Ingest Content or Create a Post - **To create from scratch:** Go to **Dashboard -> Create Post**, choose your target accounts, write your draft, and preview platform-specific character limits. - **To repurpose existing content:** Go to **Dashboard -> Sources -> Ingest**, paste an article URL or upload a PDF document. ESER AI extracts core thesis points and drafts 5 diverse social formats in seconds. #### Step 4: Schedule into Your Content Calendar 1. Review your generated drafts under **Dashboard -> Drafts**. 2. Click **Schedule** to automatically place the post into your next high-velocity queue slot or pick a specific date and time on the **Content Calendar**. --- ### Common First-Time Questions #### Does ESER AI publish automatically without my confirmation? By default, all generated content lands in your **Drafts** or **Scheduled Queue** for your review. You can enable full autonomous publishing once you are confident in your brand rules and prompt templates. #### What happens if a social network token expires? ESER AI monitors token expiration automatically. If a token needs refresh, a notice will appear in **Settings -> Social Accounts** and on your Dashboard status banner. Simply click **Reconnect** to re-authorize.