Creating & Customizing Multi-Platform Posts

## Creating & Customizing Multi-Platform Posts The ESER AI Composer is designed around a single principle: **One Core Message, Native Platform Dialects**. Rather than blasting the exact same generic text across all networks, ESER AI allows you to customize the layout, character length, and hashtag structure per destination while writing in a single unified editor. --- ### Composing a Post: Step-by-Step #### 1. Select Destination Accounts In the top channel bar of **Dashboard -> Create**, click the social icons representing where you want to publish. You can select single or multiple accounts (e.g., LinkedIn Profile + Twitter/X + Instagram Business). #### 2. Enter Your Core Copy Write your core message in the master text area. You can write manually or click **AI Assist** to generate hooks, bullet points, or expand a short idea. #### 3. Platform-Specific Customization Tabs Click individual platform tabs (e.g., LinkedIn, X, Instagram) to tailor each version: - **LinkedIn:** Add rich line breaks, professional bullet points, and 3 topic hashtags at the bottom. - **Twitter/X:** Truncate to 280 characters or click **Convert to Thread** to split long copy into numbered tweets. - **Instagram:** Add relevant hashtags, clean spacing, and set an optional First Comment for link drop. - **TikTok / YouTube Shorts:** Attach a 9:16 vertical MP4 video file and set search-optimized hashtags. #### 4. Attach Media Assets - **Images:** Upload PNG, JPEG, or WebP files (up to 50 MB per file). - **Videos:** Upload MP4 or MOV files. ESER AI automatically validates resolution (1080x1920 for vertical reels, 1920x1080 for horizontal video). - **PDF Documents (LinkedIn Carousels):** Upload multi-page PDF documents for interactive LinkedIn slider carousels. #### 5. Choose Publishing Mode - **Publish Immediately (Now):** Submits the post directly to provider APIs and records published URL receipts. - **Add to Queue:** Places the post into the next available high-engagement slot based on your workspace schedule settings. - **Custom Schedule:** Pick an exact calendar date, time, and timezone. - **Save as Draft:** Stores the post under **Dashboard -> Drafts** for team review or future editing. --- ### Best Practices for Maximum Engagement 1. **Never copy-paste identical captions across X and LinkedIn:** LinkedIn favors structured insight breakdowns; X rewards concise, punchy fragments. 2. **Respect the First Fold:** Instagram truncates captions at ~125 characters; ensure your main hook appears before the "...more" fold. 3. **Use Real Media:** Posts with native video or clean multi-image carousels generate 3.2x higher engagement velocity than plain text links.