Social Media Engagement Rate Calculator & Scorecard
Paste your profile links or enter followers for 9 platforms: see what an average, strong, and viral post looks like at your exact size, audience distribution, and 2026 engagement benchmarks.
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Updates liveTikTok
Benchmark: 4.8%YouTube
Benchmark: 2.1%X / Twitter
Benchmark: 0.9%Threads
Benchmark: 1.8%Bluesky
Benchmark: 3.2%Your Social Scorecard
Target Interactions at Your Size
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Start Free TrialHow the 2026 Scorecard Grades Your Reach
1. Engagement (55% Weight)
Calculated as average interactions divided by the proper denominator per platform (followers on Instagram, X, Facebook; views on TikTok and Threads; subscribers on YouTube). Scores 50 at benchmark, 80 for strong, and 100 for viral.
2. Cadence (30% Weight)
Evaluates posts per week against 2026 research consensus (Buffer and Hootsuite frequency studies). Staying within the recommended frequency window gives full points without penalizing healthy volume.
3. Platform Spread (15% Weight)
Measures multi-channel distribution across the 9 platforms. Creators relying on a single channel are capped at 93 points due to algorithm de-platforming risk.