How Developers Automate Social Content with Claude Code CLI and MCP Tools

## Terminal-Driven Social Content Pipelines With Anthropic's Claude Code CLI and Model Context Protocol (MCP), developers can orchestrate entire social media publishing pipelines without ever leaving the terminal. ```bash # Add ESER AI MCP server to Claude Code claude mcp add --transport http ESER https://app.eserai.tech/mcp # Pass your API key export ESER_API_KEY="your_api_token_here" ``` ### Example Workflow 1. Point Claude Code to a newly merged GitHub feature branch. 2. Ask Claude Code to summarize the changelog and draft an announcement thread for X and LinkedIn. 3. Call `eser_create_post` via MCP to queue the post directly into your staging calendar for human review.