How to Automate Social Media Publishing with MCP and Claude

## Automating Social Publishing with Model Context Protocol (MCP) Anthropic's Model Context Protocol (MCP) represents a generational leap in AI automation. Instead of manually copying text between an LLM chat window and a social media scheduler, MCP provides direct, secure tool execution. --- ### Prerequisites 1. An active ESER AI account on a paid subscription tier. 2. Claude Desktop (macOS/Windows) or Cursor IDE installed. 3. Your ESER AI Bearer API Key from **Dashboard -> Settings -> Developer**. --- ### Step 1: Configuring Claude Desktop Open your configuration file: - **macOS:** `~/Library/Application Support/Claude/claude_desktop_config.json` - **Windows:** `%APPDATA%\Claude\claude_desktop_config.json` Add the `eser-ai` server definition: ```json { "mcpServers": { "eser-ai": { "command": "npx", "args": ["-y", "@eser-ai/mcp-server"], "env": { "ESER_AI_API_KEY": "eser_api_YOUR_COPIED_KEY_HERE" } } } } ``` Restart Claude Desktop. Verify that the hammer icon appears with active tools: - `eser_list_social_accounts` - `eser_create_post` - `eser_schedule_post` - `eser_ingest_source` --- ### Step 2: Natural Language Workflows With MCP connected, you can issue commands directly to Claude: - *"Analyze this whitepaper URL and draft a 5-tweet summary for X and a detailed breakdown for LinkedIn."* - *"Schedule the LinkedIn draft for tomorrow at 9:00 AM."* - *"Check the publishing status of yesterday's YouTube video post."* Claude executes the exact API parameters under the hood, reports live confirmation receipts, and eliminates manual data entry completely.